The factors that influence online shopping intention among undergraduates in Malaysia case study of UiTM Puncak Alam, Selangor / Nur Alyaa Nasuha Abdul Ghani

• Main Author: Abdul Ghani, Nur Alyaa Nasuha
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce; Social influence. Social pressure
• Online Access: http://ir.uitm.edu.my/id/eprint/32311/1/32311.pdf; http://ir.uitm.edu.my/id/eprint/32311/

The main purpose of this study is to investigate the factors that can be considered as important factor of online shopping intention among undergraduates in Malaysia. Besides that, the objective of this study is to identify the most influential determinants of online shopping intention among undergr...