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A case study on retail performance towards non-aviation revenues in Senai International Airport / Nur Hidayah Mohd Salleh

The significance of non-aviation revenues, much from retail outlets, has grown significantly. For many airports, non-aviation revenue has today become as important as traditional aviation revenue. The determinants of non-aviation revenue and factors of non-aviation performance will be explained in t...

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Bibliographic Details
Main Author: Mohd Salleh, Nur Hidayah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2012
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/26057/1/PPb_NUR%20HIDAYAH%20MOHD%20SALLEH%20BM%20M%2012_5.pdf
http://ir.uitm.edu.my/id/eprint/26057/
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