A case study on retail performance towards non-aviation revenues in Senai International Airport / Nur Hidayah Mohd Salleh

• Main Author: Mohd Salleh, Nur Hidayah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2012
• Subjects: HF Commerce; Retail trade
• Online Access: http://ir.uitm.edu.my/id/eprint/26057/1/PPb_NUR%20HIDAYAH%20MOHD%20SALLEH%20BM%20M%2012_5.pdf; http://ir.uitm.edu.my/id/eprint/26057/

The significance of non-aviation revenues, much from retail outlets, has grown significantly. For many airports, non-aviation revenue has today become as important as traditional aviation revenue. The determinants of non-aviation revenue and factors of non-aviation performance will be explained in this study. The objective is to identify the retail sales performance of the airport for the year 2010 and 2011, from January to June respectively. In this study, the relationship between passenger volume and average sales per passenger has been discovered.