A case study on retail performance towards non-aviation revenues in Senai International Airport / Nur Hidayah Mohd Salleh
The significance of non-aviation revenues, much from retail outlets, has grown significantly. For many airports, non-aviation revenue has today become as important as traditional aviation revenue. The determinants of non-aviation revenue and factors of non-aviation performance will be explained in t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2012
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/26057/1/PPb_NUR%20HIDAYAH%20MOHD%20SALLEH%20BM%20M%2012_5.pdf http://ir.uitm.edu.my/id/eprint/26057/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The significance of non-aviation revenues, much from retail outlets, has grown significantly. For many airports, non-aviation revenue has today become as important as traditional aviation revenue. The determinants of non-aviation revenue and factors of non-aviation performance will be explained in this study. The objective is to identify the retail sales performance of the airport for the year 2010 and 2011, from January to June respectively. In this study, the relationship between passenger volume and average sales per passenger has been discovered. |
|---|