Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus

• Main Author: Mohd Yunus, Muhammad Ammar Syafiq
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Housing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/25587/1/PPb_MUHAMMAD%20AMMAR%20SYAFIQ%20MOHD%20YUNUS%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25587/

High rise residential has emerged as a solution to the issues of land bank and the growing needs of residential properties. For one of the top developer in Malaysia, Sime Darby Property has developed an apartment called The Mahogany Park. Since it’s been launch on May 2014, the apartment has receive...