Factors that influence customers' preferences to choose Islamic pawn broking in rural area / Muhammad Nazirul Syafiq Ithnin

• Main Author: Ithnin, Muhammad Nazirul Syafiq
• Format: Thesis
• Language: English
• Published: Faculty of Business Management 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Finance, Islamic; Expenditures, Public
• Online Access: https://ir.uitm.edu.my/id/eprint/26722/1/26722.pdf; https://ir.uitm.edu.my/id/eprint/26722/

Besides the function played by the formal financial institution, there also has an important function that played by the informal financial institution through their endeavour in providing credit facilities to the society. The informal financial institution such a pawnshop has increased over the pas...