Understanding customer need: a case study of duta villa housing property / Fatin Zahareez Rahman

• Main Author: Rahman, Fatin Zahareez
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Housing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/66641/1/66641.pdf; https://ir.uitm.edu.my/id/eprint/66641/

This research investigates both the understanding customer need when buying house and factors affecting customer preferences in purchase house. The study was undertaken in the Setia Alam, Shah Alam. The sample of the study consist of 92 qualified surveys from householders in Duta Villa property phas...