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The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi

The title of this research study is “The Determinants of Effective Islamic Lifestyle In Achieving Brand Equity: A Case Study at Chinese Muslim Restaurants in Selangor”. The main purpose of this study is to determine the relationships between independent and dependent variables. There are three indep...

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Bibliographic Details
Main Authors: Abu Bakar, Muhammad Abd Hakim, Mohd Lazi, Rafizah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Islamic ethics
Market surveys. Including brand choice. Brand loyalty
Life style
Online Access:http://ir.uitm.edu.my/id/eprint/25564/1/PPb_MUHAMMAD%20ABD%20HAKIM%20ABU%20BAKAR%20BM%20M%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/25564/
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http://ir.uitm.edu.my/id/eprint/25564/1/PPb_MUHAMMAD%20ABD%20HAKIM%20ABU%20BAKAR%20BM%20M%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/25564/

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