The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi
The title of this research study is “The Determinants of Effective Islamic Lifestyle In Achieving Brand Equity: A Case Study at Chinese Muslim Restaurants in Selangor”. The main purpose of this study is to determine the relationships between independent and dependent variables. There are three indep...
Saved in:
Main Authors: | , |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2014
|
Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/25564/1/PPb_MUHAMMAD%20ABD%20HAKIM%20ABU%20BAKAR%20BM%20M%2014_5.pdf http://ir.uitm.edu.my/id/eprint/25564/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|