Factors that influence the customers towards the selection in Islamic home financing: a case study in Selangor / Munirah Shafiqah Mansor

• Main Author: Mansor, Munirah Shafiqah
• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Bank loans. Bank credit. Commercial loans
• Online Access: http://ir.uitm.edu.my/id/eprint/25090/1/PPb_MUNIRAH%20SHAFIQAH%20MANSOR%20J%20BM17_5.pdf; http://ir.uitm.edu.my/id/eprint/25090/

The study investigates on the importance of factors that influence the selection in Islamic home financing among customers in Selangor. This study is conduct the relationship between reputation, social influence, service quality, religious belief and media advertisement and factor influence customer...