Debit card usage and its impact among consumer in Malaysia / Rabiatul Adawiyah Mohd Khushaini

• Main Author: Mohd Khushaini, Rabiatul Adawiyah
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia; Commercial credit. Commercial loans. Credit management
• Online Access: http://ir.uitm.edu.my/id/eprint/30579/1/30579.pdf; http://ir.uitm.edu.my/id/eprint/30579/

Debit card use at the point of sale has grown dramatically in recent years in worldwide. However, many questions remain regarding patterns of debit card use, consumer preferences when using debit, and how consumer might respond to this card transaction. Malaysia needs a new approach, a new determina...