Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

• Main Author: Naezam, Husna Izzati
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Food industry and trade. Halal food industry. Certification; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/20861/1/PPb_HUSNA%20IZZATI%20NAEZAM%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/20861/

The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products.