Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral...

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Bibliographic Details
Main Author: Naezam, Husna Izzati
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/20861/1/PPb_HUSNA%20IZZATI%20NAEZAM%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/20861/
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Summary:The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products.