The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat

• Main Authors: Maulad Bahrol, Khadijah, Supangat, Nor Fasihah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Awareness; Food industry and trade. Halal food industry. Certification; Malaysia; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/25067/1/PPb_KHADIJAH%20MAULAD%20BAHROL%20M%20BM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/25067/

This research is implemented to study about purchase intention towards factors that influence Malaysian customer in Johor area to buy Halal product. The study aimed to identify the major factors that influent purchasing Halal product such as Halal awareness, Halal certification, product quality, mar...