Determinants influencing consumer preference towards imitation brand: A study among undergraduate students of UiTM (Melaka) City Campus / Nor Syafarin Norsin
This study is intends to investigate the factors influencing consumer preference on brand imitation (CPIB) among undergraduate students of UiTM Melaka City Campus.. Six objectives have been determined in this study. First, to identify the relationship between product involvement and CPIB Second, to...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business Management
2017
|
| Online Access: | http://ir.uitm.edu.my/id/eprint/18519/2/PPb_NOR%20SYAFARIN%20NORSIN%20BM%2017_5.pdf http://ir.uitm.edu.my/id/eprint/18519/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|