Factors affecting consumer preferences: A study among UUM Kuala Lumpur campus students

The increasing number of entrepreneurs shows a competitive competition in the Malaysia business market. It will help country to increase the economic growth and contribution by encouraging more local entrepreneur start a business. Malaysian government committed in developing more entrepreneurs throu...

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Bibliographic Details
Main Author: Faidatui Syahirah, Ali Sabri
Format: Thesis
Language:English
English
English
Published: 2021
Subjects:
Online Access:https://etd.uum.edu.my/10102/1/permission%20to%20deposit-%20not%20allow-824998.pdf
https://etd.uum.edu.my/10102/2/s824998_01.pdf
https://etd.uum.edu.my/10102/3/s824998_02.pdf
https://etd.uum.edu.my/10102/
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