The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]

• Main Authors: Mohd Zahari, Ahmad Suffian, Abdul Rahman, Baharom, Othman, Abdul Kadir, Raja Baniamin, Raja Mariam
• Format: Article
• Language: English
• Published: Faculty of Information Management 2014
• Subjects: Knowledge management. Organizational learning; Organizational effectiveness. Performance measurement; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/13852/1/AJ_AHMAD%20SUFFIAN%20MOHD%20ZAHARI%20JIKM%2014.pdf; http://ir.uitm.edu.my/id/eprint/13852/; https://ijikm.uitm.edu.my/

In this information age, Knowledge Management (KM) and Customer Knowledge Management (CKM) have become the main competitive strategies of the organization to improve the organizational performance. This paper discusses the role of Knowledge Management and Customer Knowledge Management implementatio...