Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof

• Main Author: Mohd Yusof, Nurul Naim
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Organizational behavior. Corporate culture; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/30483/1/30483.pdf; http://ir.uitm.edu.my/id/eprint/30483/

Agents are employees who act as a representative of the company. However, none of us know the behaviour of agents when they come to approach us or run the product toward the customers. For them, to approach customers is a challenging to them as they need to have high self confident level and the phy...