Customer satisfaction towards company's performance at Scientex Heights Sdn Bhd / Nurul Alia Khasnan

• Main Author: Khasnan, Nurul Alia
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Organizational effectiveness. Performance measurement; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/30377/1/30377.pdf; http://ir.uitm.edu.my/id/eprint/30377/

Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key e...