Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas

• Main Author: Mohd Abbas, Nur Nadiah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Organizational effectiveness. Performance measurement; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/26135/

It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objectiv...