The impact of facebook marketing on customer purchase intention in mid-scale restaurants: a study in Gujranwala, Pakistan / Nurul Firdaus Sikandar Hayat, Nurnajihah Ahmad Kamal and Tajulurrus Mohammad
This study focuses on the development and implementation of a research instrument designed to assess customer responses to Facebook advertisements for midscale restaurants in Pakistan, utilizing a sample size of 165 respondents. Facebook marketing has proven to be a powerful tool in influencing cust...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Terengganu
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/108029/1/108029.pdf https://ir.uitm.edu.my/id/eprint/108029/ https://e-ajuitmct.uitm.edu.my/v3/ |
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