The effectiveness of mobile marketing as a promotional program through mobile phone towards consumer at Kota Kinabalu / Moktarizal Mairan
This paper is aims to identify the main factors of mobile marketing advertising that make customer acceptance. This study also to identify demographic influencing of customer trustworthy on mobile marketing towards the innovation of marketing technologies strategies. Besides that, this study also to...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/80447/1/80447.pdf https://ir.uitm.edu.my/id/eprint/80447/ |
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