The importance of Facebook as a marketing tool : case study at Azad Food Industries Sdn. Bhd. / Muhammad Ashraf Suhimi

• Main Author: Suhimi, Muhammad Ashraf
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Marketing; Telemarketing. Internet marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/85663/1/85663.pdf; https://ir.uitm.edu.my/id/eprint/85663/

There are certain SME in Malaysia not implement Facebook as a one of Marketing tool in their marketing planning. This is because by using Facebook as a marketing tool give a benefit like save cost, save time, spread information and make promotion. Majority of them still implement old method and focu...