Customers' online channel switching behavior: the moderating role of switching cost
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Main Authors: | Pourabedin, Zahra, Yeoh, Sok Foon *, Chatterjee, Rajat Subhra, Ho, Jessica Sze Yin * |
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Format: | Article |
Language: | English |
Published: |
International Information Institute
2016
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Subjects: | |
Online Access: | http://eprints.sunway.edu.my/637/1/ZZ%20Zahra%20Yeoh%20Chatterjee%20%20Ho%20%282016%29%20Deposited%20version.pdf http://eprints.sunway.edu.my/637/ |
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