Customers' online channel switching behavior: the moderating role of switching cost

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Bibliographic Details
Main Authors: Pourabedin, Zahra, Yeoh, Sok Foon *, Chatterjee, Rajat Subhra, Ho, Jessica Sze Yin *
Format: Article
Language:English
Published: International Information Institute 2016
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Online Access:http://eprints.sunway.edu.my/637/1/ZZ%20Zahra%20Yeoh%20Chatterjee%20%20Ho%20%282016%29%20Deposited%20version.pdf
http://eprints.sunway.edu.my/637/
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