Investigation of mall atmosphere in experiential shopping during holiday season: A case of Malaysian Shopping Malls
This study examines the influence of environmental factors in a shopping mall on consumer behaviour especially during holiday season. Within a shopping mall there needs to be a balance of external environment elements that serves to elicit human stimuli to help induce different sensations and psycho...
محفوظ في:
| المؤلفون الرئيسيون: | , , , , , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Zia World Press, Australia
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.sunway.edu.my/323/1/International%20Review%20of%20Business%20Research%20Papers%2011%281%29%20March%202015-1.pdf http://eprints.sunway.edu.my/323/ http://www.irbrp.com/static/documents/March/2015/1427268233.pdf |
| الوسوم: |
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