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Investigation of mall atmosphere in experiential shopping during holiday season: A case of Malaysian Shopping Malls

This study examines the influence of environmental factors in a shopping mall on consumer behaviour especially during holiday season. Within a shopping mall there needs to be a balance of external environment elements that serves to elicit human stimuli to help induce different sensations and psycho...

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Bibliographic Details
Main Authors: Ong, Derek Lai Teik *, Gan, Yi Hao *, Juniaty, Iva *, Wong, Joseanne Lirn Jhet *, Ling, Ai Rick *, Subashini a/p Gullantheivello, *
Format: Article
Language:English
Published: Zia World Press, Australia 2015
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/323/1/International%20Review%20of%20Business%20Research%20Papers%2011%281%29%20March%202015-1.pdf
http://eprints.sunway.edu.my/323/
http://www.irbrp.com/static/documents/March/2015/1427268233.pdf
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http://eprints.sunway.edu.my/323/1/International%20Review%20of%20Business%20Research%20Papers%2011%281%29%20March%202015-1.pdf
http://eprints.sunway.edu.my/323/
http://www.irbrp.com/static/documents/March/2015/1427268233.pdf

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