Investigation of mall atmosphere in experiential shopping during holiday season: A case of Malaysian Shopping Malls
This study examines the influence of environmental factors in a shopping mall on consumer behaviour especially during holiday season. Within a shopping mall there needs to be a balance of external environment elements that serves to elicit human stimuli to help induce different sensations and psycho...
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Main Authors: | Ong, Derek Lai Teik *, Gan, Yi Hao *, Juniaty, Iva *, Wong, Joseanne Lirn Jhet *, Ling, Ai Rick *, Subashini a/p Gullantheivello, * |
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Format: | Article |
Language: | English |
Published: |
Zia World Press, Australia
2015
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Subjects: | |
Online Access: | http://eprints.sunway.edu.my/323/1/International%20Review%20of%20Business%20Research%20Papers%2011%281%29%20March%202015-1.pdf http://eprints.sunway.edu.my/323/ http://www.irbrp.com/static/documents/March/2015/1427268233.pdf |
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