Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
The study examines the effect of market intelligence practices on firm performance in the small- and medium-sized tour operators in Malaysia. Specifically, a conceptual model is developed which hypothesizes that firm innovativeness relates positively to market intelligence acquisition and market i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE
2018
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1812/1/Cheng%20Boon%20Liat%202016%20Innovativeness%2C%20market%20intelligence%20practices%20and%20firm%20performance.pdf http://eprints.sunway.edu.my/1812/ https://journals.sagepub.com/home/thr |
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