Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry
Introduction: Web 2.0 applications such as social networks, blogs, content aggregators, online forums, and content communities can serve as powerful marketing communication tools for disseminating product information, obtaining feedback from customers, and creating online communities. This study aim...
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| Main Authors: | , , |
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| Format: | Article |
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Lund University, Sweden
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1853/ http://informationr.net/ir/19-4/infres194.html |
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