Knowledge quality effect on small and medium-sized enterprises’ competitiveness through improvisational creativity, compositional creativity and innovation

• Main Author: Valaei, Naser
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/79420/1/NaserValaeiPIBS2017.pdf; http://eprints.utm.my/id/eprint/79420/

The concept of competitiveness involves the level of creative actions and ability to produce quality goods and services. For Small and Medium Enterprises (SME), competitive advantage is contingent upon their timely decisions and speedto- market production capabilities. Many researchers have consider...