Impact of Facebook usage on firm’s performances among Malaysian Chinese retailers
Social media including Facebook has been acknowledged to play a vital role in firms achieving superior performance. Malaysia is a multicultural country in which the Malaysian Chinese are considered to be the most successful entrepreneurs. There is, however, a lack of research regarding the influen...
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Main Authors: | Sajilan, Sulaiman, Tehseen, Shehnaz *, Yafi, E., Ting, Xiong |
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Format: | Article |
Language: | English |
Published: |
People and Global Business Association (P&GBA), Seoul Korea
2019
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Online Access: | http://eprints.sunway.edu.my/1213/1/Tehseen%20Impact%20of%20Facebook.pdf http://eprints.sunway.edu.my/1213/ |
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