Multichannel retail environment: opportunities and challenges
A seamless customer shopping experience has been provided in a multichannel environment. Currently, firms are using various shopping channels to enhance the customer satisfaction. Customers can use various channels like traditional physical stores, internet-based stores and social media as well to...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Kedah
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26628/1/VoA%2015%201%202019%2024%2044.pdf http://repo.uum.edu.my/26628/ https://voa.uitm.edu.my/v1/voa-issue/2019-volume-15/issue-1 |
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