Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
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Main Author: | Soo Wincci, |
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Format: | Thesis |
Published: |
2016
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Subjects: | |
Online Access: | http://library.oum.edu.my/repository/1120/1/library-document-1120.pdf http://library.oum.edu.my/repository/1120/ |
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