Cover Image

Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities

Saved in:
Bibliographic Details
Main Author: Soo Wincci,
Format: Thesis
Published: 2016
Subjects:
HD28 Management. Industrial Management
Online Access:http://library.oum.edu.my/repository/1120/1/library-document-1120.pdf
http://library.oum.edu.my/repository/1120/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.oum.1120
record_format eprints
spelling my.oum.11202021-09-05T05:19:07Z Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities Soo Wincci, HD28 Management. Industrial Management 2016 Thesis NonPeerReviewed text http://library.oum.edu.my/repository/1120/1/library-document-1120.pdf Soo Wincci, (2016) Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities. PhD thesis, Open University Malaysia. http://library.oum.edu.my/repository/1120/
institution Open University Malaysia
building OUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Open University Malaysia
content_source OUM Knowledge Repository
url_provider http://library.oum.edu.my/repository/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Soo Wincci,
Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
format Thesis
author Soo Wincci,
author_facet Soo Wincci,
author_sort Soo Wincci,
title Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
title_short Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
title_full Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
title_fullStr Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
title_full_unstemmed Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
title_sort celebrity personal brand strategies on online social media : an exploratory study of malaysian celebrities
publishDate 2016
url http://library.oum.edu.my/repository/1120/1/library-document-1120.pdf
http://library.oum.edu.my/repository/1120/
_version_ 1710678624142622720
score 13.18916

Similar Items