Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
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2016
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Online Access: | http://library.oum.edu.my/repository/1120/1/library-document-1120.pdf http://library.oum.edu.my/repository/1120/ |
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my.oum.11202021-09-05T05:19:07Z Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities Soo Wincci, HD28 Management. Industrial Management 2016 Thesis NonPeerReviewed text http://library.oum.edu.my/repository/1120/1/library-document-1120.pdf Soo Wincci, (2016) Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities. PhD thesis, Open University Malaysia. http://library.oum.edu.my/repository/1120/ |
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Open University Malaysia |
building |
OUM Library |
collection |
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Asia |
country |
Malaysia |
content_provider |
Open University Malaysia |
content_source |
OUM Knowledge Repository |
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http://library.oum.edu.my/repository/ |
topic |
HD28 Management. Industrial Management |
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HD28 Management. Industrial Management Soo Wincci, Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
format |
Thesis |
author |
Soo Wincci, |
author_facet |
Soo Wincci, |
author_sort |
Soo Wincci, |
title |
Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
title_short |
Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
title_full |
Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
title_fullStr |
Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
title_full_unstemmed |
Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
title_sort |
celebrity personal brand strategies on online social media : an exploratory study of malaysian celebrities |
publishDate |
2016 |
url |
http://library.oum.edu.my/repository/1120/1/library-document-1120.pdf http://library.oum.edu.my/repository/1120/ |
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1710678624142622720 |
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13.18916 |