Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach
Customer loyalty has become a fundamental and crucial focus for any business in the retail food industry. Therefore, every organization concentrating on gaining customer loyalty to extend profits and maintain sustainability within the business arena. This study aims to identify the determinants...
Saved in:
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Southern Academic Publisher
2021
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/94917/1/94917_Determinants%20of%20customer%20loyalty%20for%20roadside%20restaurants.pdf http://irep.iium.edu.my/94917/ https://www.ijirp.com/journal/determinants-of-customer-loyalty-for-roadside-restaurants-in-malaysia-a-structural-equation-modeling-approach https://doi.org/10.51430/IJIRP.2021.11.005 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.iium.irep.94917 |
---|---|
record_format |
dspace |
spelling |
my.iium.irep.949172021-12-17T02:13:08Z http://irep.iium.edu.my/94917/ Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach Al Masud, Md. Abdullah Haque, Ahasanul Kabir, SMH Tor-Kadioglu, Cansu HF5001 Business. Business Administration HF5428 Retail trade Customer loyalty has become a fundamental and crucial focus for any business in the retail food industry. Therefore, every organization concentrating on gaining customer loyalty to extend profits and maintain sustainability within the business arena. This study aims to identify the determinants and their effects on customer loyalty for roadside restaurants in Malaysia. Survey data has been administered using a convenience sample of 248 customers from roadside restaurants located at metropolitan area of Kuala Lumpur and Selangor states in Malaysia. SPSS and AMOS statistical packages were used to validate and test the hypotheses. The study found that customer loyalty is mostly related to the environment of the restaurant and quality of food towards roadside restaurant businesses. Moreover, customer satisfaction fully mediates the relationship between the determinants and customer loyalty. This study contributes to stream an enhanced understanding of the problems and benefits for the roadside restaurant owners to formulate good marketing practices and better customer relationship strategies. Future study can be directed by using other independent variables with a more comprehensive solution. Southern Academic Publisher 2021-03-21 Article PeerReviewed application/pdf en http://irep.iium.edu.my/94917/1/94917_Determinants%20of%20customer%20loyalty%20for%20roadside%20restaurants.pdf Al Masud, Md. Abdullah and Haque, Ahasanul and Kabir, SMH and Tor-Kadioglu, Cansu (2021) Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach. International Journal of Innovative Research and Publications, 1 (1). pp. 43-56. E-ISSN 2785-826X https://www.ijirp.com/journal/determinants-of-customer-loyalty-for-roadside-restaurants-in-malaysia-a-structural-equation-modeling-approach https://doi.org/10.51430/IJIRP.2021.11.005 |
institution |
Universiti Islam Antarabangsa Malaysia |
building |
IIUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
International Islamic University Malaysia |
content_source |
IIUM Repository (IREP) |
url_provider |
http://irep.iium.edu.my/ |
language |
English |
topic |
HF5001 Business. Business Administration HF5428 Retail trade |
spellingShingle |
HF5001 Business. Business Administration HF5428 Retail trade Al Masud, Md. Abdullah Haque, Ahasanul Kabir, SMH Tor-Kadioglu, Cansu Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach |
description |
Customer loyalty has become a fundamental and crucial focus for any business in the retail food
industry. Therefore, every organization concentrating on gaining customer loyalty to extend profits and
maintain sustainability within the business arena. This study aims to identify the determinants and their
effects on customer loyalty for roadside restaurants in Malaysia. Survey data has been administered
using a convenience sample of 248 customers from roadside restaurants located at metropolitan area of
Kuala Lumpur and Selangor states in Malaysia. SPSS and AMOS statistical packages were used to
validate and test the hypotheses. The study found that customer loyalty is mostly related to the
environment of the restaurant and quality of food towards roadside restaurant businesses. Moreover,
customer satisfaction fully mediates the relationship between the determinants and customer loyalty.
This study contributes to stream an enhanced understanding of the problems and benefits for the
roadside restaurant owners to formulate good marketing practices and better customer relationship
strategies. Future study can be directed by using other independent variables with a more comprehensive
solution. |
format |
Article |
author |
Al Masud, Md. Abdullah Haque, Ahasanul Kabir, SMH Tor-Kadioglu, Cansu |
author_facet |
Al Masud, Md. Abdullah Haque, Ahasanul Kabir, SMH Tor-Kadioglu, Cansu |
author_sort |
Al Masud, Md. Abdullah |
title |
Determinants of customer loyalty for roadside
restaurants in Malaysia: a structural equation
modeling approach |
title_short |
Determinants of customer loyalty for roadside
restaurants in Malaysia: a structural equation
modeling approach |
title_full |
Determinants of customer loyalty for roadside
restaurants in Malaysia: a structural equation
modeling approach |
title_fullStr |
Determinants of customer loyalty for roadside
restaurants in Malaysia: a structural equation
modeling approach |
title_full_unstemmed |
Determinants of customer loyalty for roadside
restaurants in Malaysia: a structural equation
modeling approach |
title_sort |
determinants of customer loyalty for roadside
restaurants in malaysia: a structural equation
modeling approach |
publisher |
Southern Academic Publisher |
publishDate |
2021 |
url |
http://irep.iium.edu.my/94917/1/94917_Determinants%20of%20customer%20loyalty%20for%20roadside%20restaurants.pdf http://irep.iium.edu.my/94917/ https://www.ijirp.com/journal/determinants-of-customer-loyalty-for-roadside-restaurants-in-malaysia-a-structural-equation-modeling-approach https://doi.org/10.51430/IJIRP.2021.11.005 |
_version_ |
1720436661692661760 |
score |
13.154949 |