The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

Saved in:

书目详细资料
Main Authors:	Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Gaddar, Kamisan, Syed Zainol Abidin, Syed Nasirin
格式:	Conference or Workshop Item
语言:	English English English
出版:	2021
主题:	HB Economic Theory
在线阅读:	http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf http://irep.iium.edu.my/94874/
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
由: Lim , Ying San
出版: (2016)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
由: Abdul Qader, Iman Khalid
出版: (2017)

Young consumers’ insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image
由: Jumiati Sasmita, et al.
出版: (2015)

The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions
由: Muhammad, Doddy, et al.
出版: (2020)

Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
由: Khadijah, Kamisan
出版: (2010)

The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions
由: Nik Mat, Nik Hziman, et al.
出版: (2021)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal
由: Zainal, Mira Elliana
出版: (2015)

Brand equity of handicraft SME in Thailand
由: Nik Mat, Nik Kamariah, et al.
出版: (2010)

Antecedents of brand loyalty using brand personality as a moderator in social media brand communities
由: Sharif, Ayesha, et al.
出版: (2022)

The effect of brand personality on brand equity for SMEs brand
由: Mat Daud, Suhaini, et al.
出版: (2016)

The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia
由: Tan, Yew Huei, et al.
出版: (2010)

Consumer-based brand equity : relationship between country of origin and brand equity dimension
由: Syed Shah Alam,, et al.
出版: (2018)

Brand Equity, Customer Satisfaction & Loyalty: Malaysian Banking Sector
由: Hashim, Sharizal, et al.
出版: (2007)

The Effect Of Brand Image On Overall Satisfaction And Loyalty Intention In The Context Of Color Cosmetic
由: L. Sondoh Jr, Stephen, et al.
出版: (2007)

Moderating role of product involvement on the relationship between brand personality and brand loyalty
由: Lada, Suddin, et al.
出版: (2014)

Moderating role of product involvement in the relationship between brand personality and brand loyalty
由: Suddin Lada, et al.
出版: (2014)

The importance of consumer based brand equity on consumer’s brand loyalty towards fast food restaurants in Perak
由: Yogeswari A/P Ramalingam
出版: (2011)

The influences of brand image and brand personality on brand loyalty
由: Mabkhot, Hashed Ahmed, et al.
出版: (2014)

The influence of brand image and brand personality on brand loyalty
由: Mabkhot, Hashed Ahmed, et al.
出版: (2015)

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
由: Almohammad, Asaad
出版: (2010)

The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands
由: Masrun, Sharinee, et al.
出版: (2020)

Brand image on customer-based brand equity in the hotel industry in Bangladesh: tourism management and advertisement as moderators
由: Mohammad Wasib, Latif
出版: (2017)

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty for local car brands in Malaysia / Nurul Aqmar Zaidun
由: Zaidun, Nurul Aqmar
出版: (2021)

The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty
由: Amran Harun, et al.
出版: (2021)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
由: Farhat, Kashif
出版: (2020)

The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
由: Nur Atikah A Rahman,, et al.
出版: (2014)

The role of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
由: A. Rahman, Nur Atikah, et al.
出版: (2014)

Dealer-based brand equity: The role of market orientation and relationship marketing on brand equity
由: Abd Ghani, Noor Hasmini, et al.
出版: (2014)

The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
由: Mabkhot, Hashed Ahmad Nasser
出版: (2016)

Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products
由: Zainal Abidin, Sazrinee
出版: (2019)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
由: Wong, Philip Pong Weng
出版: (2014)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
由: B. Kim, Renee, et al.
出版: (2014)

Online brand image, luxury value perception and brand equity
由: Wang, Fei, et al.
出版: (2019)

The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
由: Mabkhot, Hashed Ahmad, et al.
出版: (2017)

The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
由: Mabkhot, Hashed Ahmed, et al.
出版: (2017)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
由: Ahmad Mabkhot, Hashed, et al.
出版: (2017)

Enhancing brand loyalty through brand architecture strategy
由: Ramdzan Ali, Al Amirul Eimer, et al.
出版: (2020)

Brand loyalty as a mediator of the relationship between brand trust and brand performance
由: Mohd Shariff, Mohd Noor, et al.
出版: (2012)

The effect of brand personality and brand satisfaction on brand loyalty: a conceptual paper
由: Roustasekehravani, Alireza, et al.
出版: (2015)

Brand personality, brand loyalty and brand quality rating in the contact lens perspective
由: Yeoh, Jo Ling, et al.
出版: (2014)