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The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

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Main Authors: Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Gaddar, Kamisan, Syed Zainol Abidin, Syed Nasirin
Format: Conference or Workshop Item
Language:English
English
English
Published: 2021
Subjects:
HB Economic Theory
Online Access:http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf
http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf
http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf
http://irep.iium.edu.my/94874/
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spelling my.iium.irep.948742021-12-16T03:16:03Z http://irep.iium.edu.my/94874/ The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia Nik Mat, Nik Hziman Mohd Arshad, Khairun Nisa Gaddar, Kamisan Syed Zainol Abidin, Syed Nasirin HB Economic Theory 2021 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf application/pdf en http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf application/pdf en http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf Nik Mat, Nik Hziman and Mohd Arshad, Khairun Nisa and Gaddar, Kamisan and Syed Zainol Abidin, Syed Nasirin (2021) The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021, 12-13 July 2021, Virtual. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
English
topic HB Economic Theory
spellingShingle HB Economic Theory
Nik Mat, Nik Hziman
Mohd Arshad, Khairun Nisa
Gaddar, Kamisan
Syed Zainol Abidin, Syed Nasirin
The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
format Conference or Workshop Item
author Nik Mat, Nik Hziman
Mohd Arshad, Khairun Nisa
Gaddar, Kamisan
Syed Zainol Abidin, Syed Nasirin
author_facet Nik Mat, Nik Hziman
Mohd Arshad, Khairun Nisa
Gaddar, Kamisan
Syed Zainol Abidin, Syed Nasirin
author_sort Nik Mat, Nik Hziman
title The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
title_short The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
title_full The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
title_fullStr The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
title_full_unstemmed The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
title_sort moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in public universities in malaysia
publishDate 2021
url http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf
http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf
http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf
http://irep.iium.edu.my/94874/
_version_ 1720436659575586816
score 13.149126

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