The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
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Online Access: | http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf http://irep.iium.edu.my/94874/ |
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my.iium.irep.948742021-12-16T03:16:03Z http://irep.iium.edu.my/94874/ The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia Nik Mat, Nik Hziman Mohd Arshad, Khairun Nisa Gaddar, Kamisan Syed Zainol Abidin, Syed Nasirin HB Economic Theory 2021 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf application/pdf en http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf application/pdf en http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf Nik Mat, Nik Hziman and Mohd Arshad, Khairun Nisa and Gaddar, Kamisan and Syed Zainol Abidin, Syed Nasirin (2021) The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021, 12-13 July 2021, Virtual. (Unpublished) |
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Universiti Islam Antarabangsa Malaysia |
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Malaysia |
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International Islamic University Malaysia |
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http://irep.iium.edu.my/ |
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HB Economic Theory |
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HB Economic Theory Nik Mat, Nik Hziman Mohd Arshad, Khairun Nisa Gaddar, Kamisan Syed Zainol Abidin, Syed Nasirin The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia |
format |
Conference or Workshop Item |
author |
Nik Mat, Nik Hziman Mohd Arshad, Khairun Nisa Gaddar, Kamisan Syed Zainol Abidin, Syed Nasirin |
author_facet |
Nik Mat, Nik Hziman Mohd Arshad, Khairun Nisa Gaddar, Kamisan Syed Zainol Abidin, Syed Nasirin |
author_sort |
Nik Mat, Nik Hziman |
title |
The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia |
title_short |
The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia |
title_full |
The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia |
title_fullStr |
The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia |
title_full_unstemmed |
The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia |
title_sort |
moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in public universities in malaysia |
publishDate |
2021 |
url |
http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf http://irep.iium.edu.my/94874/ |
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1720436659575586816 |
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13.18916 |