The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

• Main Authors: Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Gaddar, Kamisan, Syed Zainol Abidin, Syed Nasirin
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2021
• Subjects: HB Economic Theory
• Online Access: http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf; http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf; http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf; http://irep.iium.edu.my/94874/

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