Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry
Theme park industry seems to have potential in sustaining its products and services through brand recognition by the public and also tourists. However, it is hard to sustain the industry due to the lack of loyal customers as they are seeking for unique and lasting experiences from theme park brand....
Saved in:
Main Authors: | Azman, Qistina, Saad, Mazni |
---|---|
格式: | Conference or Workshop Item |
语言: | English |
出版: |
2019
|
主题: | |
在线阅读: | http://irep.iium.edu.my/78804/1/6%20Brand%20Experience.pdf http://irep.iium.edu.my/78804/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
Measuring consumer based brand equity sportswear market in Malaysia
由: Mohd. Israil, Khaliq Ahmad, et al.
出版: (2012) -
Innovative management practices towards waste reduction in food service establishments of Klang Valley in Malaysia
由: Haque, A. K. M. Ahasanul, et al.
出版: (2020) -
Innovation impact on organizational learning disabilities
由: Khaliq, Ahmad, et al.
出版: (2009) -
Assessing advertisement impact on consumers’ attitude:
young consumers’ perspective
由: Rahman, Muhammad Sabbir, et al.
出版: (2013) -
Systematic Article Review On Assessing The Economic Impact Of Coastal Tourism On Local Communities
由: Ahmad, Siti Yuliandi
出版: (2023)