Factors that contribute in enhancing brand loyalty at NAZA Hotel Melaka / Noor Faezah Mohd Salim

• Main Author: Mohd Salim, Noor Faezah
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Affection. Feeling. Emotion; Consumption. Demand (Economic theory)
• Online Access: https://ir.uitm.edu.my/id/eprint/73684/1/73684.pdf; https://ir.uitm.edu.my/id/eprint/73684/

Upon the completion of the study, the researcher had identified four factors or variables that are factors contribute enhancing brand loyalty at NAZA HOTEL MELAKA. This study is all about how the researcher would know what are factors that may contribute to enhancing the brand loyalty. In chapter tw...