How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?
This research paper examines the effectiveness of online reviews as a persuasion tool for electronic commerce or e-commerce platforms among Malaysians. Past literature indicates that online reviews are highly influential in shaping consumers' purchase decisions. The study also found that the pe...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/117855/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf http://irep.iium.edu.my/117855/ https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389 |
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