Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics

• Main Authors: Ramdzan Ali, Al Amirul Eimer, Mohd Basari, Shahrul Nizam, Abdullah, Nur Nabilah, Ramli, Mohd Safwan, Ayob, Nur Hidayah, Yaacob, Noor Junaini Arwin
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2024
• Subjects: H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/117854/1/exploring-the-nexus-between-social-media-and-online-shopping-a-malaysian-consumer-perspective-with-an-emphasis-on-islamic-ethics.pdf; http://irep.iium.edu.my/117854/; https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389

This research investigates the influence of social media dynamics on the online purchase intentions of Malaysian consumers, employing the Theory of Planned Behavior. It examines the relationship between social media attributes such as community sense, usefulness, openness, participation, and accessi...