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How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?

This research paper examines the effectiveness of online reviews as a persuasion tool for electronic commerce or e-commerce platforms among Malaysians. Past literature indicates that online reviews are highly influential in shaping consumers' purchase decisions. The study also found that the pe...

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Bibliographic Details
Main Authors: Ramdzan Ali, Al Amirul Eimer, Mohd Basari, Shahrul Nizam, Abdullah, Nur Nabilah, Ramli, Mohd Safwan, Jalumin, Aiman Hakim
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2024
Subjects:
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/117855/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf
http://irep.iium.edu.my/117855/
https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389
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http://irep.iium.edu.my/117855/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf
http://irep.iium.edu.my/117855/
https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389

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