Impact of Ulū al-Albāb on innovation and customer loyalty through knowledge transfer in ICT firms
This study investigates the viewpoints of managers in information and communication technology (ICT) firms regarding the impact of Ulū al-Albāb in promoting innovation through knowledge transfer in maintaining customer loyalty. This study integrates the notion of stickiness in knowledge transfer wit...
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Main Authors: | Mhd Sarif, Suhaimi, Yahya, Rohaziah |
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Format: | Proceeding Paper |
Language: | English |
Published: |
Abrar Global
2024
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Subjects: | |
Online Access: | http://irep.iium.edu.my/112675/1/112675_Impact%20of%20Ul%C5%AB%20al-Alb%C4%81b%20on%20innovation.pdf http://irep.iium.edu.my/112675/ |
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