Impact of Ulū al-Albāb on innovation and customer loyalty through knowledge transfer in ICT firms

• Main Authors: Mhd Sarif, Suhaimi, Yahya, Rohaziah
• Format: Proceeding Paper
• Language: English
• Published: Abrar Global 2024
• Subjects: BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development; HF5387 Business ethics; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/112675/1/112675_Impact%20of%20Ul%C5%AB%20al-Alb%C4%81b%20on%20innovation.pdf; http://irep.iium.edu.my/112675/

This study investigates the viewpoints of managers in information and communication technology (ICT) firms regarding the impact of Ulū al-Albāb in promoting innovation through knowledge transfer in maintaining customer loyalty. This study integrates the notion of stickiness in knowledge transfer wit...