Influence of Sejahtera Responsible Consumerism among young consumers in Malaysia

• Main Authors: Zainudin, Dolhadi, Mhd. Sarif, Suhaimi
• Format: Article
• Language: English
• Published: World Academy of Islamic Management (WAIM) 2023
• Subjects: BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development; BPL27 Aims and objectives of education. Sustainable education; HF5387 Business ethics
• Online Access: http://irep.iium.edu.my/106779/7/106779_Influence%20of%20Sejahtera%20Responsible%20Consumerism.pdf; http://irep.iium.edu.my/106779/; http://publications.waim.my/index.php/jims

There has been an increasing trend of responsible consumerism and sustainability practices among the young generation in Malaysia. Therefore, this research aims to investigate the impact of Sejahtera Responsible Consumerism on young consumers in Malaysia, with a focus on their aware...