Impact of Ulū al-Albāb on innovation and customer loyalty through knowledge transfer in ICT firms

• Main Authors: Mhd Sarif, Suhaimi, Yahya, Rohaziah
• Format: Proceeding Paper
• Language: English
• Published: Abrar Global 2024
• Subjects: BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development; HF5387 Business ethics; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/112675/1/112675_Impact%20of%20Ul%C5%AB%20al-Alb%C4%81b%20on%20innovation.pdf; http://irep.iium.edu.my/112675/

This study investigates the viewpoints of managers in information and communication technology (ICT) firms regarding the impact of Ulū al-Albāb in promoting innovation through knowledge transfer in maintaining customer loyalty. This study integrates the notion of stickiness in knowledge transfer with the impact of Ulū al-Albāb perspectives to enhance knowledge transfer among ICT firms. The primary contribution of this study is the promotion of Ulū al-Albāb perspectives in addressing the challenge of stickiness in knowledge transfer. The study reveals that the introduction of a policy instrument aimed at facilitating knowledge transfer and innovation, in conjunction with a policy concept for the advancement of science and technology, results in a decline in knowledge transfer and innovation inside ICT firms. The perspectives of Ulū al-Albāb enable knowledge workers to effectively employ their wisdom, religiosity, and spirituality to promote the knowledge transfer to foster creativity. The study suggests that the government reassess the policies of technology parks in order to promote innovation in Malaysia's ICT industry, while considering the perspectives of Ulū al-Albāb.