The impact of perceived value on customer loyalty towards private commercial banks in Bangladesh: the mediating role of customer satisfaction

• 主要作者: Haque, A. K. M. Ahasanul
• 格式: Conference or Workshop Item
• 語言: English; English; English
• 出版: 2022
• 主題: HF5001 Business. Business Administration; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• 在線閱讀: http://irep.iium.edu.my/101220/21/101220_The%20Impact%20of%20Perceived%20Value%20of%20Customer%20Loyalti_Abstract%20paper.pdf; http://irep.iium.edu.my/101220/2/Acceptance%20Letter%20GIMAC13%20Ahasanul%20%201.pdf; http://irep.iium.edu.my/101220/27/The%20impact%20of%20perceived%20%28Abstract%29_Prof_Ahsanul_Haq.pdf; http://irep.iium.edu.my/101220/

The primary objective of this study is to examine the influence of multidimensional perceived value on customer loyalty through the mediating role of customer satisfaction towards the private commercial banks in Bangladesh. Using a convenient sampling technique, 367 responses were valid for be...