Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience

• Main Author: Haque, A. K. M. Ahasanul
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2022
• Subjects: HF5001 Business. Business Administration; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/101219/2/GIMAC%2013%20-%20Proceedings%20Book%20-%20Abstracts.pdf; http://irep.iium.edu.my/101219/10/Paper%20Grocery%20Products%20%28Abstract%29.pdf; http://irep.iium.edu.my/101219/

Grocery stores are known as an important link in the food delivery system and a vital element of the retail industry spheres. Some supermarkets have gone to considerable lengths to collaborate with local suppliers to benefit both the consumer and the community. Palestine appears to be regarded as an...